Unveiling the Mystery of "Swiss Made" Watches: How to Choose a Genuine Swiss Timepiece
When you’re in the market for a watch, you might notice that some models proudly display the “Swiss Made” label. These watches typically come with a higher price tag, as “Swiss Watches” is synonymous with exceptional quality and craftsmanship. Many watch enthusiasts believe that all luxury watches originate from Switzerland, but that’s not always the case. Before making a purchase, it’s essential to understand what truly constitutes a “Swiss Made” watch.
What Defines a "Swiss Made" Watch?
According to the Swiss “Ordinance regulating the use of ‘Swiss’ for watches,” a watch must meet the following four criteria to bear the “Swiss Made,” “Swiss,” or any other designation containing the word “Swiss” on its exterior:
- Swiss-Made Movement: The movement of the watch must be of Swiss origin.
- Assembled in Switzerland: The watch must be assembled in Switzerland.
- Final Inspection in Switzerland: The final inspection of the watch must be carried out in Switzerland.
- At Least 60% of Production Costs in Switzerland: A minimum of 60% of the production costs must occur in Switzerland.
Stricter Standards: The Swiss Watches Industry Federation's Guidelines
In 2007, the Swiss Watch Industry Federation (Fédération de l’industrie horlogère suisse, FH) proposed even stricter standards for the use of the “Swiss Made” label. According to these guidelines:
- Mechanical Watches: At least 80% of the manufacturing value, including the value of the movement, must be completed in Switzerland.
- Electronic Watches: At least 60% of the manufacturing value must be completed in Switzerland.
The Nuances of the "Swiss" Label
Watch enthusiasts should be aware of the finer details regarding the “Swiss” label. The term “Swiss Movement” refers to a movement that has been assembled and inspected in Switzerland, with at least 50% of the movement’s components (excluding assembly costs) also originating from Switzerland. If a watch uses a Swiss movement but is not assembled in Switzerland, the “Swiss” label can only appear on the movement itself, not on the exterior of the watch, which may only be marked as “Swiss Movement” (Mouvement Suisse or Swiss Movement).
Additionally, when indicating “Swiss Movement,” the term “movement” must be spelled out in full, not abbreviated, and the text must match the same font, size, and color as the word “Swiss.”
Other Labels: Swiss Quartz and Swiss Parts
- Swiss Quartz: Only watches entirely produced in Switzerland can use this label. Even if a watch from another country uses a Swiss quartz movement, it is not entitled to this designation.
- Swiss Parts: This label indicates that the watch movement uses parts made in Switzerland but was assembled outside of Switzerland. This label can only appear on the movement, not on the watch’s exterior.
Which Luxury Watch Brands Are "Swiss Made"?
There are over 120 brands that are recognized as “Swiss Made,” including well-known names under the “LVMH,” “Richemont,” and “Swatch” groups. Some of the prominent brands include:
Which Luxury Watch Brands Are Not "Swiss Made"?
While the majority of luxury watches in the market are Swiss, there are several prestigious brands from outside Switzerland, including:
- A. Lange & Söhne (Germany)
- Glashütte Original (Germany)
- Casio (Japan)
- Citizen (Japan)
- Grand Seiko (Japan)
Be a Savvy Watch Buyer: Understand the True Meaning of "Swiss"
If you come across lesser-known watch brands claiming to be “Swiss Made,” it’s crucial to verify whether they genuinely meet the legal requirements. Simply being registered in Switzerland but manufactured and assembled elsewhere does not make a watch truly Swiss. In a country known for its high cost of living and premium quality, the value of the word “Swiss” should not be underestimated. Remember, a genuine “Swiss Made” watch is not something you can buy at a bargain price.
By understanding these details, you can protect your investment and ensure that you’re purchasing an authentic Swiss watches that truly represents the quality and craftsmanship the label promises.
