RM65-01 LBJ | Why LeBron James is the Only Choice as Richard Mille’s First NBA Partner

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Finally Realized in 2025!
The Historic First Collaboration Between RM and NBA: RM65-01 LBJ

RM65-01 LBJ

While many watch brands partner with the NBA, Richard Mille was the long-standing exception until 2025. The brand’s philosophy demands real-world feedback from athletes on the field, yet the NBA forbids the use of watches during play. This missing link was finally filled by LeBron James. As a long-time RM aficionado, his partnership with the brand culminated in the RM65-01 LBJ—a high-performance monument that captures the essence of his 22-year journey through professional basketball.

A Narrative in Color: The RM65-01 LBJ Identity

RM65-01 LBJ
RM65-01 LBJ (LTD 150 PCS)

The RM65-01 LBJ is a visual biography. It seamlessly weaves the vibrant Green of his St. Vincent-St. Mary high school roots with the iconic “Purple and Gold” of his Lakers glory. Every hue chosen for the Carbon TPT and dial elements isn’t just for aesthetics; it is a deliberate nod to the milestones of his legendary career, making the watch instantly recognizable as his own.

RM65-01 LBJ

This personal tribute is sealed on the sapphire caseback, which features LBJ’s own signature in the glass.

Why Choose RM65-01?

rm65-01 lbj
RM65-01 Family

To match the intensity of the world’s greatest scorer, Richard Mille selected the RM65-01 Split-seconds Chronograph—the apex of their automatic complications. This caliber is a high-frequency engineering masterpiece, featuring a sophisticated split-seconds function for measuring intermediate times with microsecond precision. As the model famously used in partnership with McLaren, the RM65-01 serves as the brand’s most versatile and high-end “Diplomatic Ambassador.” Its ability to bridge the worlds of elite racing and professional basketball makes it the only engine worthy of LBJ’s dominance.

More About RM65-01

Beyond the NBA: The Power of Personal Brand

Image: LBJ

Richard Mille’s choice to partner with LBJ transcends a simple league affiliation. While the NBA provides the stage, it is LBJ’s global empire and his “LeBron James” personal brand that truly resonate with RM’s avant-garde philosophy. He is a cultural icon whose influence reaches far beyond the hardwood, embodying the same uncompromising pursuit of excellence that defines the Richard Mille universe.

A True Richard Mille Lover

RM11-03 LBJ
LBJ wears different RM11-03

Long before the official partnership, LBJ was a dedicated brand aficionado. His collection is legendary, frequently featuring various RM11-03 editions at high-profile events.

The Beginning of a Legend: The Future of RM x NBA

RM65-01 LBJ
Image: LBJ

The RM65-01 LBJ is more than a limited edition; it marks the dawn of a new era. This historic debut fuels speculation that Richard Mille is preparing a broader offensive within the NBA. Much like the RM11-04 Roberto Mancini was engineered for the pitch, we anticipate the arrival of dedicated basketball timepieces—perhaps a coach’s tactical chronograph or a model built for the court’s unique g-forces. This 150-piece limited edition is just the tip of the iceberg.

RM65-01 LBJ
LTD 150 PCS