The release of Rolex’s campaign “Reach for the crown” has revealed that Oscar-winning actor Leonardo DiCaprio is now part of the Rolex family, and has become the brand’s latest ambassador.
In the world of luxury watches and cinema, time is more than just a measurement—it’s a narrative. Swiss watch brands have long been intertwined with the silver screen, adorning the wrists of iconic characters and collaborating with legendary filmmakers and actors.
Today, we explore four influential movie-related personalities that have powerful synergy with Swiss watchmaking.
Paul Newman
The late Paul Newman wasn’t just a Hollywood legend; he was a horological icon. His personal Rolex Daytona became one of the most sought-after timepieces in history. Although Newman was not under contract to Rolex as an ambassador, yet he and the Daytona formed an unbeatable promotional duo.
George Clooney
A modern-day icon of sophistication, George Clooney has been a longtime ambassador for Omega. His portrayal of suave characters, like Danny Ocean in Ocean’s Eleven, mirrors the elegance and precision of Omega’s timepieces.
Martin Scorsese
The master filmmaker behind classics like The Wolf of Wall Street and Goodfellas, Martin Scorsese is a Rolex brand ambassador. Scorsese’s appreciation for craftsmanship and art aligns perfectly with the artistry of Rolex, making him a perfect cultural bridge between cinema and horology.
Daniel Craig
As James Bond, Craig’s Omega Seamaster became an all-time iconic piece. Recently, he is seen rocking the Omega x Swatch MoonSwatch Neptune, making that specific model once the hottest piece on the market.
Timepieces are more than just accessories—they’re characters in their own right. As we celebrate the artistry of both filmmaking and watchmaking, we’re reminded that time, much like a great movie, is a treasure to be savored.
